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Brooke Wolff
Award-Winning Senior Copywriter
Non-Technical Writing Employment
• US of America
2017 (freelance writer)
Wrote articles for:
• Magazine (print and online versions)
• Nationwide Pet Insurance
2016 - 2017 (contractor)
Wrote and edited copy for:
• Print ads
• Websites
• Magazine articles
• Brochures
• White papers
• Speeches
• Emails
• Blogs
• Social media
• Disney Parks & Resorts Digital - Senior Copywriter
2014 - 2016 (contractor)
Wrote copy for:
• Adventures by Disney (rewrote the entire website)
• Walt Disney World Resort (web pages, mobile and promos)
• Disneyland Resort (web pages, mobile and promos)
• Disney Vacation Club (revised web pages, promos and FAQs)
• Shanghai Disney Resort (mainly Star Wars)
• Direct Partners - Senior Copywriter
2013 - 2014 (contractor)
Wrote for various clients (including WWE, International Delight, Silk) for:
• Websites
• Emails
• Direct Mail
• Video
• Sony – Senior Content Strategist / Senior Copywriter
2013 - 2014 (contractor)
• Ideated, strategized and wrote the name/tagline for a video game.
• Beyond Curious - Senior Copywriter
2013 - 2014 (contractor)
Wrote copy for Toyota for:
• Websites
• Point of sale
• Walt Disney Parks and Resorts Online - Senior Copywriter
2011 - 2013 (contractor)
Wrote website and mobile copy for:
• Disney Vacation Club
• Disney Weddings
• Disney Cruise Line
• Disneyland Resort
• Disney Shanghai Resort
• Walt Disney World Resort
• Real Pie – Senior Content Strategist / Senior Copywriter
2011 - 2012 (contractor)
Designed a campaign and wrote copy for the God of War website and social media campaign, including:
• Graphic novel
• Puzzles and riddles
• LEVEL Studios – Senior Content Strategist / Senior Copywriter / Senior Editor
2009 - 2011 (employee)
Provided branding, wrote style guides, designed content matrices, edited and proofread documents, as well as created over 20 templates; worked closely with the Director of Copy to build the copywriting and content strategy departments across three offices, managing a team of copywriters and content strategists. Wrote copy and provided content strategy for:
Websites (e.g., Lexus)
• Speeches (for CEOs and other executives)
• User guides (e.g., Vizio)
• Social media (e.g., Political Campaigns)
• Mini-sites / Teaser sites (e.g., Mortal Kombat)
• Mobile apps (e.g., Qualcomm)
• Content matrices (e.g., Epson)
• Style guides (e.g., Nuance)
• Case studies and white papers (e.g., Apple)
• Presentations (e.g., Adenyo)
• Pitches (e.g., San Francisco Giants)
• Videos (e.g., City of San Luis Obispo)
• Comic strips (e.g., Saba)
• TV commercials (e.g., Anti-Meth Campaign)
• Puzzles and riddles for games teaser websites (e.g., Dark Souls)
• Flying Tangent – Associate Creative Director / Senior Content Strategist / Senior Copywriter
2009 - 2011 (contractor)
Created a children’s educational website (K-6) for the rapper Ludacris and oversaw 25 employees. Wrote and supervised the creation of:
• Stories
• Games
• Website copy
• Warner Bros Home Video - Copywriter
2009 (contractor)
Wrote copy for:
• Loyalty rewards sites
• Sweepstakes
• Social networking (blogs & emails)
• DisneyStore.com - Copywriter
2009 (contractor)
Wrote copy for:
• Landing pages and detail pages
• Ten promotional and marketing emails a week for the website’s registered guests
• Alt tags
• Meta descriptions & SEO
• Walt Disney Parks & Resorts Online - Copywriter
2008 - 2009 (contractor)
Wrote website copy promoting attractions, events, hotels and special deals for:
• All the Walt Disney Theme Parks
• Disney Cruise Line
• Adventures by Disney
• An award-winning monthly newsletter, which included games and “fun facts”
• SEO landing pages
• An award-winning mini-site (“The American Idol Experience”)
• The international recruitment banner
• ValueClick – Sarbanes Oxley Law Documentation Writer
2006 - 2008 (contractor)
Wrote, rewrote, edited and proofed:
• Process documents
• Test plans
• SOX manual for auditors
Technical Writing Employment
• NetApp – Senior Content Strategist / Senior Copywriter
2014 - 2017 (contractor)
Wrote copy for:
• New product branding
• Promos for products and events
• Videos
• Proofpoint – Senior Copywriter / Senior Editor
2015 (contractor)
Wrote and edited copy for:
• Website refresh
• White papers
• Maxim Integrated Products – Senior Content Strategist / Senior Copywriter
2014 (contractor)
Wrote copy for:
• Messaging hierarchies
• Emails
• Social Network
• Mobile
• Website
• Americhip – Senior Content Strategist / Senior Copywriter
2014 (contractor)
Strategized the optimal sales approach and wrote copy for:
• Video
• Direct mail
• Emails
Awards
Webby Awards, Hermes Awards, Pixel Awards, Web Awards and NBC Writing Contest
St. Johns College (BA)
Education
Financial Writing Employment
• Nationwide Pet Insurance
2016 - 2017 (contractor)
Wrote and edited copy, including financial/legal copy for:
• Print ads
• Website
• Disney Vacation Club
2014 - 2016 (contractor)
Wrote the FAQs and legal copy for this Disney timeshare, including detailed financial and loan documents.
Wrote and edited copy, including financial/legal copy for:
• Website refresh
• Proofpoint - Senior Copywriter / Senior Editor
2014 - 2015 (contractor)
• Verifi
2011 - 2013 (contractor)
Wrote the entire website copy refresh for this end-to-end payment protection and management solutions firm.
Client List
1. Americhip
2. AT&T
3. Apple
4. Cisco
5. Disney Parks & Resorts Digital
6. DisneyStore.com
7. Epson
8. Gallo
9. Goodyear
10. Hallmark
11. Hewlett Packard
12. IBM
13. Lexus
14. Master League Gaming
15. Maxim Integrated Products
16. Mitsubishi
17. Namco Bandai
18. Nationwide
19. NetApp
20. Nuance Health Care Products
21. Pacific Bell
22. Paramount Studios
23. Proofpoint
24. Qualcomm
25.Sierra
26. Silk
27. Sony
28. The Walt Disney Studios
29. Toyota 30. US of America
31. ValueClick
32. Vizio
33. Walt Disney Parks & Resorts Online
34. Warner Bros.
35. Wells Fargo
36. WWE
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